Strategic advisory for mortgage leaders who want more than advice
With deep experience building, scaling, and selling mortgage operations, Adanac Advisors Group delivers hands-on guidance to improve profitability, performance, and leadership alignment. Every engagement is led by founder John Hedlund, whose operational track record includes growing AmeriHome Mortgage to $78B and selling it for $1.3B.
Advice from someone *who’s actually done it*
John Hedlund co-founded AmeriHome Mortgage and helped build it into the 2nd largest Correspondent Lender in the country. His experience spans national banks, IMBs, and technology firms—and now powers Adanac’s one-on-one advisory engagements.
Your trusted partner in *business optimization*
AAG offers a comprehensive range of services designed to help businesses thrive.
One-on-One Coaching
We work one-on-one with executives to enhance leadership skills, improve decision-making, and build the confidence needed to drive growth.
Strategic Planning
Collaborate with AAG to define actionable roadmaps for achieving both short- and long-term objectives.
Leadership & Culture Development
Transform your company culture and develop leaders who inspire. We identify gaps, refine management practices, and support your growth.
Technology Integration
From evaluating existing platforms to implementing cutting-edge tools, we help businesses streamline workflows and enhance productivity.
Financial Optimization
Our financial optimization services dive deep into your operations. We ensure your resources are aligned for growth and efficiency.
Move from vision to traction
Every engagement is structured to help you:
Align
Improve
Streamline
Turn
Let’s talk about *your goals*
Whether you’re scaling, restructuring, or planning your next move—Adanac can help.
